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Research papers

A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook
Authors: Charles Pearson, Arthur C. Nielsen
June 15, 1990
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Citation

Pearson and Nielsen (1990a, June 15). A. C. Nielsen, Sr.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-c-nielsen-sr-


Research papers

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Alfred Politz
June 15, 1990
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Citation

Bartos and Politz (1990a, June 15). Alfred Politz. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alfred-politz


Research papers

Frank Stanton

FRANK STANTON served as president of the Columbia Broadcasting System from 1946 to 1971. He is associated with some of the country’s top corporations as a director and trustee, including Pan American World Airways, Atlantic Richfield...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Frank Stanton
June 15, 1990
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Citation

Bartos and Stanton (1990a, June 15). Frank Stanton. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/frank-stanton


Research papers

Introduction

In the complex world of advertising today, in the face of dramatic changes in media, consumer lifestyles and corporate structures, there is a tendency on the part of advertising professionals, both agency and client, to feel that they must reinvent...

Catalogue: ARF Guidelines Handbook
Author: Malcolm A. McNiven
June 15, 1990
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Citation

McNiven, M. A. (1990a, June 15). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-3471


Research papers

ARF guidelines for newspaper audience studies

This document specifies ARF’s guidelines for syndicated and proprietary newspaper audience studies. It is recommended that newspaper audience studies use the procedures outlined in this document and that these studies be subjected to rigorous...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). ARF guidelines for newspaper audience studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/arf-guidelines-for-newspaper-audience-studies


Research papers

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/arf-criteria-for-marketing-and-advertising-research-


Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990
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Citation

Lazarsfeld, P. F. (1990a, January 01). The art of asking why. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phony-or-misleading-polls


Research papers

The ARF audit of procedures for media audience research studies

This report describes a new framework for ARF audits of media audience research surveys. The goals of the new framework which is called “The ARF Audit of Procedures” are to expedite and standardise the auditing process and reporting and to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). The ARF audit of procedures for media audience research studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-arf-audit-of-procedures-for-media-audience-research-studies-3417